Training and Capacity Building

Case Study: Smarter Workforce-smarter business
The project “Smarter workforce - smarter business” was implemented in cooperation with Regional Directory of the professional development in Korca.The project goal was to improve the interaction between demand and supply on the labor market, so that on the one hand, young women and men had access to labor market information and employment vacancies; and on the other, private businesses could find qualified personnel. “Entry into the labor market” here didn't refer only to getting a first job, but more broadly, to the whole process, from the increasing the capacities and abilities up to the time they found a stable, gainful job they really rooted for.

The proposed project aimed to develop a functional system / program for training and professional development according to the market/ businesses demands.There were two main components of the program:

• Online platform– which bridge the businesses needs for employees and capacities of the people which need to find a job, mainly young people and women.
• Capacity building/trainings of the job seekers according to the market demands.

This program was developed in cooperation with Regional Employment Agency and compliments existing training and programs developed by this Agency, which managed this program after the project implementation.

Case Study: Interactive training to develop marketing plans:

DMO has been working at local and regional level in Albania and is building the capacity of tourism service providers and responsible local and regional governments on the ground to deal with tourism.

The course focused on all aspects of marketing a destination, including strategy, market research, positioning, branding, product development, market segmentation, e-marketing, etc. Participants were grouped together per destination and had to work out their own proposals as a basis for their business plans and budgets for the next three years.

Case Study: Capacity building on the product development and promotion, of the artisans women in Korca Region

DMO assisted the women associations and individuals to create opportunities for a lasting source of income for women and contribute to the protection of environment
Artisans Centre was established, in Korca and women artisans are trained on marketing and promotion and start up business.  The handmade souvenirs are produced and exhibited, a business plan for the Artisans Centre is developed.  DMO assisted the development of the handicrafts catalog.

Case Study: Seminar on tourism destination management for local government and hotels staff

Tourism is a priority for the economic development for Korca Region. Increasing the tourism management capacity and cooperation among Korca Region tourism destinations is vital for future tourism success.The training course entailed a mixture of training presentations and group assignments covering topics such as the strategy process, branding and positioning, sustainable tourism, market segmentation, product development, e-tourism, etc.The course was attended by senior tourism managers representing public and private organizations from different areas.

Case Study: Tour guides training, to create a pool of guides, which speak at least one foreign language (English).

Trainings have been developed to create technical capacities using a practical approach through combining the theory with practice. In this way is improved their readiness to create satisfied, repeat customers

Case Study: Improving the services in the Tourism Information Centre.

A database of all accommodations, attractions, events, services offered in the Region is created and offered to the tourists. Continuous visitors survey is developed and collected information is processed for monitoring the tourism market tendency.

Case study: Entrepreneurial lodging providers: Guest houses and hotels have been identified and assisted on improvement of the services, marketing and promotion.

The methodology used has been training of managers on the market needs and expectations, ways of collaboration with tour operator for been part of the packages, marketing channels.